Softcare Cosmetics
hand-picks & distributes the world's finest self-care brands in the Middle East

Founded in 2018, Softcare Cosmetics is a homegrown Middle East distributor that specializes in professional skincare and beauty.

We’ve gained a strong reputation due to our highly personalized approach. Our teams ethically source the finest brands from around the world, guaranteeing fine quality and exceptional results.

It’s why, in just a few short years, Softcare Cosmetics has gone on to secure strong partnerships with leading Middle East organizations and is the exclusive distributor of avantgarde brands such as Caviar of Switzerland, DERMAdoctor, Kundal, M. Asam, Neutriderm and Nodspark.


Softcare Cosmetics hand-picks and distributes the world’s finest self-care brands in the Middle East.

The overwhelming supply of brands in today’s market can be confusing but, as a best-in-class distributor, we believe in providing our customers with the finest in innovative beauty – innovation in the form of luxurious ingredients, less complexity, and even an elevated lifestyle.

While we aim to thrive as a distributor, we never lose sight of our customer’s needs & preferences, especially when selecting products for our ever-expanding portfolio. We want our customers to experience our value, consistency and commitment to excellence – that’s our winning vision.

Our Brands



Called ahuhu in Hawaiian, the tropical wild plant tephrosia purpurea lends its name to this professional-grade hair care brand, guaranteed to be s silicone-free, paraben-free, and mineral oil-free.At the base of all ahuhu products, this medicinal plant activates the release of beta-endorphin: it relaxes and soothes the scalp too often solicited by external aggressions. Combined with other plant extracts, vegetable oils and active ingredients, it invites you on a journey of exoticism, warmth and scents...

ahuhu offers different ranges for all hair types, for men and women looking for strong and healthy hair, from root to tip


DERMAdoctor offers problem solving solutions for niche skin concerns overlooked by the cosmetics industry and medical community, as well as the latest anti-aging innovations.

DERMAdoctor strives to improve consumer lifestyle by eliminating complicated regimens and instead provides comprehensive, cutting edge treatments targeting all aspects of a condition. DERMAdoctor has revolutionized medical skin care by developing treatments that are aesthetically beautiful, medically effective and dermatologically correct.


Lola Cosmetics started its journey focused on a choice: to be happy! Living life in a good mood, even if nothing seems to go right; not even your hair! Lola Cosmetics strives to always innovate more and more in technology, communication, sustainability, and commitment to the environment. Lola’s formulations are free from sulfates, phthalates, parabens, and other harmful ingredients. Lola is a 100% vegan, and cruelty free company that wants to be the customer’s choice putting the best know how, and passion into their products.


Recognized as Korea’s leading personal care brand, Kundal is an all-natural personal daily care brand delivering eco-friendly products that every household loves to use. Kundal pursues beauty from nature, combining various natural extracts, and leading technology on top of the luxurious macademia oil.

Kundal strives to create an impact by cutting out unnecessary retail costs, giving everyone an access to harmless and non-artificial ingredients. Kundal is beyond a bottle that captures the essence of nature.


Polaar is a French Skincare brand that associates the polar nature efficacy with a unique sensoriality. Polaar combines polar active ingredients with strong virtues and powers, emotional and innovative textures that are directly inspired from the Arctic World.


Using their family’s vineyards, the ASAM family developed Germany's first system for the production of OPC, coldpressed grape seed oil, and resveratrol.

M. Asam combines unique herbal and state of the art high tech active ingredients to deliver optimum beauty effects.


Neutriderm, Dermavive, and Sunstop fall under UAS Pharmaceuticals group. The products are made with a purpose in mind, solving real needs for both patients and dermatologists.

Every UAS product is developed with a naturally active ingredient that comes with unique therapeutic properties, and extraordinary healing abilities.


Creative, fuss-free and fun, Nodspark aspires to celebrate effortless beauty.

We believe that looking polished should never come at the expense of spending time on what truly matters in life. Created as a simple self-care kit, Nodspark is perfect for women who relish looking put together with oh-so-little time! Only have 10 minutes to spare in the car ride to the airport? Grab a pack of Nodspark. More than 50 designs available.

We create solid and sustainable relationships with our clients based on trust, mutual interest, and high business standards.

Our Clients

Let's Connect

+971 4 2382882

Jumeirah 1, Jumeirah Terrace Bldg, Office 209, Dubai, UAE

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