OUR
VISION

We aspire to be the guiding bridge, connecting the world’s finest beauty brands to the heart of the Middle East. Through innovation and growth, we seek to illuminate lives across the region, offering beauty solutions that inspire and enrich. As the retail landscape flourishes, we will harness the power of e-commerce and omni-channel platforms, ensuring that our brands not only survive, but thrive in this vibrant and ever-evolving market.

OUR
MISSION

At Softcare Cosmetics Trading, our mission is to deliver exceptional beauty products to the Middle East by offering seamless distribution, regulatory expertise, and robust local partnerships. We simplify imports and regulatory approvals, ensuring product compliance and facilitating brand showcasing. By connecting brands, we help both our partners and brands succeed in a rapidly evolving market. Our commitment to ethical sourcing practices and personalized support remains at the core of everything we do.

Meet the Team

  • Nassib Basma

    Managing Director

  • Maya Fadel

    Brand Manager

  • Mohammed Mushfiq

    Business Development Manager

  • Zuhair Lababidi

    Key Accounts Manager

  • Carmina Cajan

    Operations Manager

  • Dana Jarrah

    Key Accounts Executive

  • Mary Cornes

    Executive Assistant

  • Bichu Santheef

    Accountant

  • Angith Dayanand

    Accountant

  • Tony Varghese

    Warehouse Coordinator